You’ve probably heard the saying ‘content is king’. Despite the cliché, this phrase exists for a good reason. Helpful, relevant content is essential if you want to grow your business. It’s used to fuel every part of your digital marketing strategy, from infographics and videos for social media to blog posts for SEO.
In fact, 82% of marketers actively use content marketing and 45% of those expect to increase their content marketing budget in 2024.
The importance of content in growing your small business.
Creating an effective content marketing strategy is crucial for small businesses aiming to stand out in a competitive market. It all begins with understanding your audience – knowing their needs, interests, and pain points helps you create content that truly resonates. When your content speaks directly to your customers, it builds trust, establishes your authority, and ultimately drives more engagement.
However, content creation isn’t a one-off task. Regularly reviewing and updating your existing content is just as important. By conducting health checks on your blog posts, videos,and infographics, you can assess what’s performing well and what’s not. This allows you to make adjustments to improve visibility, engagement, and conversions. Content that’s no longer relevant or isn’t attracting traffic may need a refresh, while high-performing content can be further optimised to maximise its impact.
With a well-executed strategy and continuous monitoring, your content can become a powerful tool to grow your small business, boost online presence, and drive more conversions.
But without a content marketing agency to rely on, coming up with great content ideas can be challenging. If you’re itching to create great content but stuck for inspiration, here are some quick small business content ideas to get the creative juices flowing.
Content ideas for tradies.
As a tradie, you’ve got the know-how to help customers when it comes to the hands-on stuff. When it comes to creating content, focus on sharing that wisdom to build trust with your customers and become their ‘go-to’ source for any issues. Stuck for inspiration? Take a look at these small business content marketing examples for different types of trades.
Content ideas for plumbers.
Blog ideas:
- Plumbing 101: what are the different types of plumbing out there?
- Taps won’t turn off? Here’s what to do
- The causes for poor hot water pressure (and how to fix it)
- Do you need a commercial plumber for your office?
- X of the most common plumbing mistakes made by homeowners
- DIY plumbing: X plumbing issues you can fix yourself
- X signs you should call a plumber
Short-form (<60 second) video ideas:
- What to do if a pipe bursts
- What’s in a plumber’s toolbox?
- Before and after: Bathroom renovation project
- How to find a great plumber in 60 seconds
Long-form (>60 second) video ideas:
- How to unclog a sink or a blocked drain
- X amazing plumbing tricks and hacks
- X tips to save water in your home
- A day in the life of a plumber
Infographic ideas:
- X common reasons for a leaking or broken shower
- Electric, gas or solar: which water heater is right for you?
- X plumbing tools you should have in your house
- Different types of taps and tap fittings
Content ideas for electricians.
Blog ideas:
- X lighting trends for 2025
- Why you need an electrician to install your smart home systems
- What’s the difference between a light dimmer and a light switch?
- Renovating your home? X electrical considerations you need to take into account
- Essential maintenance tips for your electrical appliances
- What causes a dead outlet and what can you do about it?
- X most common electrical issues in your home
- Residential vs commercial electricians: the main similarities and differences
Short-form (<60 second) video ideas:
- X quick electrical safety tips
- LED vs halogen lighting: What’s the difference?
- Do you need a Level 2 electrician? Here’s how to know
- Before and after: Feature lighting installation
Long-form (>60 second) video ideas:
- X common electrical terms and principles you should know
- How does electrical wiring in your house work?
- How to create amazing lighting effects in your home
- X amazing tips and hacks from an electrician
Infographic ideas:
- X tips to lower your electricity bill
- How much do different electrical jobs cost on average?
- X electrical tools you need in your home
- Which light fixture is right for you?
Content ideas for roofers.
Blog ideas:
- How fluctuating temperatures can impact your roof
- What’s the best roofing material?
- X ways to keep your roof looking great year-round
- The dos and don’ts for every roof
- How to find the right roofing contractor
Short-form (<60 second) video ideas:
- Leaking roof? Here’s what to do
- Snapshot of a roof repair
- X warning signs your roof needs replacing
Long-form (>60 second) video ideas:
- Buying a home? Here’s what to look for in a roof
- DIY roof maintenance tips
- Which roofing material should you choose?
Infographic ideas:
- X types of roofs and what they’re good for
- X tips to keep your roof in great shape
- Environmentally-friendly roofing options
- Roof cleaning checklist
Content ideas for painters.
Blog ideas:
- How to choose paint colours for your home
- X unique painting ideas
- Which type of paint is best?
- Why hiring a professional painter is worth the investment
- How to accurately colour match the paint on your walls
Short-form (<60 second) video ideas:
- How to prep for indoor painting
- Before and after: Living room feature wall
- Paint spill? Here’s how to clean up fast
Long-form (>60 second) video ideas:
- How to paint a retaining wall
- X nursery paint colour ideas
- DIY tips on painting a bedroom
Infographic ideas
- X home decor trends for 2025
- Home renovation projects ranked from cheapest to most expensive
- The ultimate home renovation checklist
Content ideas for mechanics.
Blog ideas:
- The X most common mechanical problems and their causes
- Tips to keep your car in tip-top condition
- Car issues that can only be resolved by a mechanic
- How often should you visit the mechanic?
Short-form (<60 second) video ideas:
- What to look for in a mechanic
- Car won’t start? X things to check before calling a mechanic
- X quick car maintenance tips
Long-form (>60 second) video ideas:
- How to change a tyre
- X biggest mechanical fails and how to avoid them
- How to explain car problems to your mechanic
Infographic ideas:
- X different types of tyres: which is right for you?
- Understanding all the parts of your car
- Our checklist to ensure your car is pink slip ready
Content ideas for builders.
Blog ideas:
- How to ensure your home renovation project is delivered on time
- Home renovation projects that require professional help
- How to choose the right builder
- Building a new home? Your step-by-step guide
- X affordable home renovation projects
Short-form (<60 second) video ideas:
- Home transformation: before and after
- X DIY tools to keep around the house
- Builders’ lingo: X terms and what they mean
Long-form (>60 second) video ideas:
- X ways to save on your building project
- X DIY projects you can do around the house
- The most common home renovation mistakes (and how to avoid them)
Infographic ideas:
- X home decor trends for 2025
- Home renovation projects ranked from cheapest to most expensive
- The ultimate home renovation checklist
RELATED: eBook: How to create standout online content for your business.
Content ideas for hair and beauty.
The beauty industry thrives on constant innovation and the internet is brimming with people seeking inspiration, making it a prime opportunity for content creation. To stay competitive, it’s essential to regularly produce content that aligns with your audience’s evolving needs. By staying on top of seasonal beauty trends and creating blog posts that update your customers on what’s new, you not only position yourself as an expert but also build a strong connection with your audience.
Understanding your customers, however, goes beyond just following trends. Creating educational content that dives deep into the different types of treatments and products empowers your audience to make informed decisions, building trust and credibility in your brand. When you show that you understand both the industry and your customers’ unique needs, your content becomes more than just marketing—it becomes a valuable resource that keeps people coming back. Here are some ideas to get you started:
Content ideas for hair salons.
Blog ideas:
- X of the hottest cuts for the new season
- How to keep your hair shiny and strong all-year round
- X things your hairdresser wants you to know
- Which cut is right for your hair type?
- How to avoid damage from heat styling
- What is a hair mask and how do they work?
- X ways to keep your colour looking fresh for longer
Short-form (<60 second) videos
- How to do a fishtail braid
- X trending hair accessories for summer
- How to create beachy waves in 60 seconds
- Black to platinum blonde hair transformation: Before and after
Long-form (>60 second) videos
- X essential hair products for every hair type
- X easy up-dos you can do in three minutes
- How to trim your fringe between appointments
- Hair hacks everyone should know
Infographic ideas
- Hair product types and when you need them
- Must-have home hair-styling tools
- How to choose a haircut for your face shape
Content ideas for beauty salons.
The internet is filled with people looking for beauty inspiration, so this is a content goldmine. Create regular blog posts updating customers on seasonal beauty trends, as well as educational pieces on the different types of treatments out there.
Blog ideas:
- X beauty trends for 2025
- How often should you get a facial?
- Shellac, gel or acrylic: which one is right for you?
- How to prevent dry skin in the winter
- What is micro-dermabrasion and when should you get it?
- What to know before getting your first wax
- First spray tan? Here’s what you should know
- Facial or peel: what’s the difference?
- What is a body wrap and should you get one?
Short-form (<60 second) video ideas:
- Makeup brush basics
- Dewy, radiant skin in 60 seconds
- Daily skincare routine of a beautician
- Puffy face in the morning? Try this one quick fix
Short-form (>60 second) video ideas
- Summer makeup tutorial
- How to make a DIY exfoliating scrub
- X tips for post-beauty treatment care
- Beauty secrets from the professionals
Infographic ideas
- X must-haves in your make-up kit
- Summer beauty must-haves
- A guide to finding your foundation shade
- X tips for your daily beauty routine
- X anti-aging tips
Content ideas for financial institutions.
People are always looking for ways to make more money, retire earlier and reach their financial goals. If you’re working in finance, focus on giving customers practical advice on day-to-day money management, while also helping them improve their financial literacy.
Content ideas for accountants and financial advisers.
Blog ideas:
- How to prepare for tax time
- X reasons why you need an accountant
- Understanding the basics of superannuation
- The X different types of savings accounts
- What can a financial adviser do for you?
- X tips to help you retire earlier
- What is interest, and what types of interest are there?
Short-form (<60 second) video ideas:
- What to look for in an accountant
- X quick tips to create a budget
- What is a term deposit account?
- Accounts vs financial advisors: what’s the difference?
- X reasons why you should invest in an accountant at tax time
Long-form (>60 second) video ideas:
- Finance 101: X terms everyone should be familiar with
- Everything you need to know about finance in 15 minutes
- X tips for managing your personal finances
- Our tips on how to choose the right Super provider
- Money matters: X money saving hacks you need to know
Infographic ideas
- Which credit card is right for you?
- What are the different types of insurance you can get?
- X quotes about finance from Warren Buffet
- X steps to financial freedom
- Account vs financial advisor: what’s the difference?
RELATED: Evergreen content and how it can help your brand.
Content ideas for mortgage brokers.
Blog ideas:
- X tips for first home buyers
- Applying for a home loan? Here’s what you need to know
- How to choose a home loan that’s right for you
- Common mortgage terms explained
Short-form (<60 second) video ideas:
- What does a mortgage broker do?
- Fixed vs variable home loans: What’s the difference?
- X tips for finding a good mortgage broker
Long-form (>60 second) video ideas:
- Home-buying 101: X things every first-timer should know
- X mortgage broker myths busted
- The home application application process: Every step explained
Infographic ideas:
- Checklist for your home loan application
- What are the different types of home loans you can get?
- X questions to ask your mortgage broker
Content ideas for health and fitness.
Australians have a strong desire to prioritise their health, with ‘healthcare’ consistently ranking as one of the most searched terms online. This highlights a significant opportunity for businesses in the health industry to create valuable, informative content. By tapping into the vast number of people seeking health advice online, you can establish yourself as a trusted voice in a crowded space.
Content that not only provides tips for healthy living but also addresses and debunks common health myths can have a huge impact. Understanding your audience’s concerns—whether it’s misconceptions about treatments, diets or general wellness—allows you to create targeted content that resonates. When you combine industry knowledge with audience insights, you build trust, credibility and engagement, ultimately helping your business stand out while providing real value to your customers. Here’s some great ideas in various content formats to get you started:
Content ideas for doctors.
Blog ideas:
- X healthcare tips your GP wants you to know
- Tips for staying healthy this flu season
- How the Medicare Benefits Scheme works
Short-form (<60 second) video ideas:
- What are gap payments?
- The ABCDE rule for skin checks
- Family planning: When to visit your GP
Long-form (>60 second) video ideas:
- X tips to help you live longer
- The biggest health myths debunked
- X steps to improve your sleep hygiene
Infographic ideas:
- Different costs of healthcare around the world
- How to wash your hands properly
- X most common medicines in the world today
Content ideas for dentists.
Blog ideas:
- How often should you visit the dentist?
- X tips to take care of your teeth and gums
- What are the different types of fillings and which one should you get?
- X toothache remedies recommended by dentists
- How to get your little one ready for a visit to the dentist
Short-form (<60 second) video ideas:
- Here’s how to brush your teeth correctly
- What is a water flosser?
- Dental veneers: Before and after
- This is what Invisalign looks like on your teeth
- X ways to reduce anxiety before visiting your dentist
Long-form (>60 second) video ideas:
- X steps to healthier teeth
- What dental treatments are covered by health insurance?
- X types of cosmetic dentistry treatments
- Teeth whitening: what to expect?
Infographic ideas:
- Different types of tooth decay and what they mean
- A visual guide to cosmetic dentistry
- Your oral health checklist
- Everything you need to know about gum disease
Content ideas for personal trainers.
Blog ideas:
- X tips to stay on track with your fitness goals
- How to make your weight loss stick long-term
- X proven benefits of regular exercise
- How to know if you need a personal trainer?
- Bootcamp, group classes or personal training: which is best for you?
Short-form (<60 second) video ideas:
- 60-second daily ab workout
- What to expect in your first PT session
- X quick tips to improve your posture
- Tips on how to get marathon ready
Long-form (>60 second) video ideas:
- X no-equipment exercises you can do at home
- Easy three-minute stretching routine
- Cardio vs strength training: What’s the difference?
- X yoga poses to try at home
Infographic ideas:
- X easy exercises anyone can do
- Your daily motivation checklist
- A personal trainer’s guide to home training equipment
Be sure to check out our recently published 2024 guide to content marketing and take your content to the next level.
