Data and analytics (D&A) are the driving forces behind making informed decisions when marketing your business online. By leveraging insights from your website, campaigns and customer behavior, you can identify opportunities, refine strategies and measure your success. Explore our expert resources to learn how to use data and analytics tools effectively to grow your business and stay ahead of the competition.
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Data analytics involves collecting, analysing and interpreting data to uncover patterns and insights. It helps businesses make informed decisions, improve strategies and achieve better results.
Read this article to learn more about the importance of data analysis in conversion rate optimisation.
Key metrics depend on your goals but often include website traffic, bounce rate, conversion rate, customer acquisition cost (CAC) and return on investment (ROI).
Small businesses can use analytics tools like Google Analytics, HubSpot or Tableau to track website performance, understand customer behavior, and optimise marketing efforts.
Data refers to raw information collected from various sources, while analytics involves processing that data to extract actionable insights.
Yes, tools like Google Analytics, Google Data Studio and Microsoft Power BI offer free versions that provide robust data tracking and analysis features.
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