What is a ‘UX Designer’?
A user experience (UX) designer focuses on creating products that provide meaningful, accessible and relevant experiences to users. While physical products also have user experiences – trying on a pair of shoes, for example – the term is most often associated with digital products like websites and apps.
UX designers prioritise the user’s overall experience with a digital product or service, from their initial interaction – such as clicking on a Google Ad leading to a landing page – to completion of a task. What the complete task looks like depends on your industry and your business’ goals, however completion usually refers to generating a lead or a conversion.
RELATED: How to make Google Ads work for your small business.
