Many people think of SEO as being all about optimising content on your website and link building. While these are great ways to boost your ranking in search engines, there’s another handy tactic that can improve the way your website appears in search results: schema markup.
Schema markup is code you put on the HTML of a web page to give search engines more information about the content of that page.
When schema markup is added to a web page, it creates an enhanced description (known as a ‘rich snippet’), which appears in search results.
Rich snippets make your web pages more engaging and attractive to users, which in turn increases the chances that people will click through to your website.
Why is schema markup important?
Although schema markup doesn’t directly impact your website’s ranking in search engines, it helps your web pages appear in the most relevant search results and encourages click-throughs to your website. Both of these things can boost your rankings by improving the relevancy, trustworthiness and authority of your website.
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Despite the benefits of schema markup, less than a third of all websites use it. This equals a big opportunity to stand out from the crowd and attract new potential customers to your website.
Although schema markup involves code, you don’t have to be a web development pro to add it to your website. Tools like Google’s Structured Data Markup Helper make it easy to create and add schema markup to your website without doing any coding at all.
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In this eBook, we’ll walk you through the fundamentals of schema markup, including:
- More about what schema markup is and why it’s important: Understanding the basics and the benefits of schema markup for your website
- Key terms to understand: Familiarise yourself with important terms like schema, structured data, rich snippets, JSON-LD, and microdata
- Examples of schema markup in action: See how different types of schema markup can enhance your search results with examples such as LocalBusiness, Article, Breadcrumb, Event, FAQ, Product, AggregateRating and Recipe schema
- How to create and add schema markup to your website: Step-by-step instructions on using tools like Google’s Structured Data Markup Helper to implement schema markup on your site without needing extensive coding knowledge
- How to test your schema markup: Learn how to use Schema.org’s Schema Markup Validator to ensure your schema markup is correctly implemented and free of errors
- Where to get help with schema markup: Discover additional resources and tools that can assist you in creating more complex or customised schema markup.
Ready to get more clicks to your website with schema markup? Download your free eBook below.
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