As we welcome 2024, and hopefully wave farewell to Covid and the negative impact it had on small to medium businesses in Australia, it’s time to reassess and fortify your business with forward-thinking resolutions. The challenges of the past are behind us, but the lessons learned pave the way for new opportunities.
Here are five pivotal strategies to propel your business growth in the coming year.
Update your web design.
When was the last time you updated your company web design?
Ideally, business web design should be updated every two or three years in order to move with current design trends and keep customers engaged and excited by your brand.
RELATED: The why, when and how of updating your website content.
January, one of the traditionally quieter months of the year, is the ideal time to make updates. It doesn’t need to be a full rebrand or shuffle of your landing pages or website components, but new features, fresh graphics, and updated content can give your brand a bright, attractive new look and highlight the customer-focused changes you have made over the past year.
Invest in video marketing.
Video marketing is no longer a hot new trend, but a leading strategy for engaging customers, creating new leads and locking in conversions.
Videos can now be shared across all major social platforms including Facebook, Instagram, LinkedIn, and Twitter, as well as your own website. You can use this medium to offer tutorials, share company updates, provide sneak peeks, host an interview, highlight the ways your products can be used, and so much more.
A resolution to invest in video marketing in 2024 is a resolution to boost your brand and your sales.
RELATED: How to use guest posts and podcasts for lead generation.
Revisit and reinforce your goals from last year.
Think back to this time last year. It might feel like a lifetime ago, but it’s also likely that, as is often the case, your New Year’s business resolutions quickly fell by the wayside.
Remind yourself of your 2023 goals and why you set them. If they are still relevant, take this as your chance to start afresh and make those goals a priority in 2024.
RELATED: Declutter and simplify your marketing strategy in 2024: A guide.
Delegate more.
It’s not uncommon for small business owners to hold onto tasks and responsibilities long after they should. Another person may be able to do the job just as well (or even better), freeing up your time for more important tasks, or simply allowing you to go home at a reasonable time.
Take the downtime in January to train your employees to pick up some of your workload, or to look outside of the company for service providers or freelancers who can take on specific projects.
Learn a new skill.
There’s a never-ending list of new skills any business owner can learn to improve their own business acumen. That could be to do with employee management, with adding a new service to their range, or even with digital marketing.
It doesn’t need to be as big as learning to build a house. It could be learning how to write description tags for your website or watching an SEM seminar to find out more about this field of marketing, or taking a virtual class on conflict management. It could even be training in PPE and safety measures that could help your employees and customers in the months to come.
With so much information and so many classes available online, now is an excellent time to take the opportunity to add a new skill to your repertoire that can improve your business.
It’s a new year, and a fresh start for countless SMBs across Australia. This is the time to set goals and make positive changes, whether it’s a new marketing campaign, or a new direction altogether.
