It’s a tough world out there for modern marketers.
Every brand is online – as they should be – and every brand is seeking the attention of their audiences. This means it’s a constant challenge to stay a step ahead of the competition and stand out just enough to capture your audiences.
One of the things making life easier for professionals is a range of digital marketing tools. From marketing automation to marketing tools for social media, there are countless options for digital marketers to take that all-important step to get ahead – and stay there.
Here are three of the best new tools that you can use to streamline your marketing in 2022.
1. For marketing automation: Thryv.
Thryv is a bit of a Swiss army knife for marketers as it offers a variety of different functions all in the same platform. One of the handiest of them all is its marketing automation tools.
With its email automation tools, you can set it up to send an automatic ‘thank you’ message after clients have visited your website or have made a purchase; you can set alerts to remind return customers to make an appointment (such as for beauty services or healthcare); you can create triggers that perform certain actions when a potential customer takes an action (such as sending a discount code after an abandoned cart), and so much more.
Thryv comes with its own library of ready-to-send texts and emails, and will even automate the analytics side of things so you can easily track your campaigns. On top of all that, it will create pre-built posts for your socials for those times when you aren’t feeling inspired.
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2. For social listening and chat: SentiOne.
Another tool you may not have tried before is SentiOne, a social media tool that gauges what your audiences are talking about online and engages with your customers through a multi-channel AI chatbot.
SentiOne will research your target groups wherever they are and find out what they’re interested in, annoyed by and talking about right now. These insights can help you discover new sales opportunities and inspire new marketing strategies.
The tool also allows you to engage with audiences and, in particular, offers an AI chatbot tool that will respond to simple questions and requests across your social media platforms. This can be a huge time saver for busy marketers, while also maintaining and building customer relationships.
3. For easy video content creation: InVideo.
Video content is bigger than ever and shows no signs of slowing in 2022. So, if you’ve been struggling to create video content, InVideo could be the best new marketing tool in your toolkit.
This platform has everything you need, including a library of more than 5,000 templates, a huge array of music and images, as well as filters and transitions to take your videos to the next level. There’s no download required and you can make anything from dedicated Instagram clips, to intros and outros, slideshows, birthday messages, and more.
It’s free to try, and offers affordable monthly plans for the full suite of products.
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Make 2022 that much easier with marketing automation software.
Thryv is one of the best marketing automation platforms available right now, with everything from CRM tools to social media, review, and scheduling tools to bring everything together under one simple and straight-forward umbrella.
Get your demo to give Thryv a whirl and make your marketing that much easier in 2022.
