Marketing Jargon Buster: Content Hygiene.

What is ‘content hygiene’?

It is the process of regularly checking your online content to ensure that all the information is up-to-date, correct and consistent across your brand.

This includes:

  • Contact details on your website, online listings and social media
  • Products and/or services offered
  • Links on your website and online listings
  • Blogs and social media posts.

RELATED: Content marketing in 2024: Ultimate guide for small business.

Why is content hygiene important?

  • Keeping your details up-to-date ensures your customers can find you online
  • And, once they’ve found you, it ensures they can easily get in touch with you
  • Lets your customers know that you can provide the goods and services they need
  • Keeps you top of mind with updated blogs and social posts.

RELATED: How to identify and refresh under-performing content.

RELATED: Evergreen content and how it can help your brand.

Need help with your digital marketing? Get in touch with the experts at Yellow Pages.

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