What are ‘long-tail keywords’?

Long-tail keywords are more specific keyword search phrases that people tend to use when they are close to the point of purchasing a product or service, or when they are using voice search. Long-tail keywords are also used a lot in local searches, highlighting the need for your business to have good local SEO.

Examples of long-tail keywords:

• ’24 hour blocked drain plumber in Geelong’
• ’emergency drain plumber near me’
• ‘drain blockage specialist Geelong West’
• ‘experienced drain plumber near me’, etc.

A group of long-tail keywords are often used to create cost-effective SEM campaigns. Rather than competing for the word ‘plumber’, which is always going to be more expensive, your business can focus on cheaper long-tail keyword options, such as ‘drain blockage specialist Geelong West’.

RELATED: SEO vs SEM: What’s the difference and do you need both?

Similarly, factoring long-tail keywords into your SEO means that you will be targeting customers who are actively shopping for what you provide, and what areas you provide it to.