Search intent and how to optimise your website for it. Every time someone opens Google and types in a phrase or question, they’re doing so with a purpose – with intent. Their…
How to take a holiday when you’re the boss. There are many benefits to owning a small business – but holiday time typically isn’t one of them. When you’re responsible for…
What are seasonal keywords and how to use them. If you’re familiar with the basics of search engine optimisation, you’ll know that keywords are a crucial part of a healthy SEO…
Our top small business marketing goals for the new year. Running a business is a busy endeavour. Often days turn into weeks and weeks turn into months and before you know it,…
Examples of successful holiday marketing campaigns. Although you might not have a big marketing budget or a professional design team to go all-out with a campaign this Christmas,…
What is ‘Your Money or Your Life’ and why does it matter to small businesses? When it comes to Search Engine Optimisation (SEO), Google has many factors it looks at to determine how web pages should rank…
7 ways to maximise positive reviews of your business. As a small business owner, positive online reviews are worth their weight in gold when it comes to attracting customers to your…