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eBooks

eBook: How to choose the right social media platform for your business.

Social media has become a common part of everyday life for Australians, so much so that modern businesses simply can’t afford to…

How to run a social media competition.

Running a successful social media competition is a great way to drum up enthusiasm for your brand, increase subscriptions and gain new…

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How to automate your social media marketing.

Between email marketing, traditional radio and television marketing, digital display, organic and paid search, and social media marketing, the marketer’s task list…

How to develop an influencer marketing strategy.

Influencer marketing has quickly become a powerful tool in any small business owner’s toolbox. The benefits of social media influencer marketing are…

What kinds of customers can you target with SEM?

Another day, another acronym. SEM stands for Search Engine Marketing – another route a business can take to increase their website traffic….

You’ve created your CRM database. Now what?

CRM software can make a huge difference in your day-to-day customer relationship management. But it can be tough to know where to…

Customer loyalty: How can your small business keep them coming back?

In today’s digitally savvy market customers can get what they want quicker, cheaper and more conveniently than ever before. Naturally, competitors are…

What is a CRM system and how can you use it?

CRM stands for Customer Relationship Management and it’s a vital concept for business owners. A customer relationship management system is any system…