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What is content marketing and why you need it for your business.

Content marketing is a key component of any digital marketing strategy. Done right, it’s an effective way to build brand awareness, establish…

Free resources

Content marketing strategy [TEMPLATE].

Content marketing is not just for marketers. In fact, with a bit of planning, a comprehensive strategy, and by taking advantage of…

eBooks

eBook: The ultimate guide to content marketing for small businesses.

  Australians devote over half of their waking hours to interacting with digital media content. This makes content marketing an increasingly important…

What is user-generated content and how to use it to market your business.

In recent years user-generated content (UGC) has become the digital ‘word-of-mouth’, making it a key ingredient in any successful marketing campaign. Eighty-six…

5 simple tips for creating short-form video content.

Short-form video has continued its explosive growth, and it’s easy to see why – it offers bite-sized bursts of information that can…

Marketing Jargon Buster

What is the meaning of Content hygiene?

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Content ideas for every industry.

You’ve probably heard the saying ‘content is king’. Despite the cliché, this phrase exists for a good reason. Helpful, relevant content is…

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Who is responsible for creating content for your business?

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Content marketing in 2024: Ultimate guide for small business.

Small businesses looking to connect with potential shoppers or existing customers have never had more opportunities than they do today. Content marketing…

What should small businesses look for when hiring a copywriter?

Great content forms the backbone of any successful digital marketing strategy, but getting it right isn’t easy. Small business content writing is…