Local SEO
What is local SEO?
Local SEO and optimisation of your Google Business Profile (GBP) are essential for businesses aiming to attract customers in their area. By enhancing your local search presence and keeping your business profile updated, you can connect with nearby audiences and boost foot traffic. Explore our expert tips and strategies to ensure your business appears at the top of local search results and online maps.
Latest
FAQs
What is local SEO?
Local SEO is the process of optimising your online presence to attract more customers from local searches. It includes strategies like optimising your Google Business Profile (GBP), using location-based keywords and earning local business listing and directory backlinks, known as citations.
Why is Google Business Profile important for local SEO?
Google Business Profile (formerly Google My Business) is a critical tool for local SEO. It helps your business appear in Google Maps and local search results, providing customers with key details like your location, hours and reviews.
How can I optimise my Google Business Profile?
Optimise your profile by ensuring all information is accurate, adding high-quality photos, responding to customer reviews and using relevant keywords in your business description.
What are local keywords and how do I find them?
Local keywords are search terms that include specific locations, such as ‘plumber in Sydney’ or ‘best cafes near me’. Use tools like Google Keyword Planner or local search trends to identify popular search terms in your area.
How do customer reviews impact local SEO?
Customer reviews play a significant role in local SEO by building trust and boosting your ranking. Positive reviews signal credibility to search engines and potential customers.
