SEO

SEO

Find articles, guides, tips, reviews, and resources relating to SEO for small and medium business in Australia.

What is SEO?

Search engine optimisation (SEO) is the cornerstone of online visibility, helping businesses rank higher in search engine results and attract more customers. Whether you’re just starting your SEO journey or refining your strategy, our guides, tips and expert advice will equip you with the tools to succeed. From keyword research to on-page optimisation and link-building strategies, this Hub is your go-to resource for improving your online presence and driving measurable results.

FAQs

What is SEO and why is it important for my business?

Search engine optimisation (SEO) is the process of optimising your website to improve its visibility on search engines like Google. It helps drive organic traffic, build credibility and attract potential customers to your business.

How long does it take to see results from SEO?

SEO is a long-term strategy and it typically takes three to six months to start seeing measurable results.This timeline can vary, however, depending on factors like competition, your industry and the quality of your SEO efforts.

What are the key components of SEO?

The key components of SEO include keyword research, on-page optimisation, quality content creation, technical SEO and link building. Put together, these elements ensure your website is user-friendly and ranks well on search engines.

Can I do SEO myself or should I hire a professional?

While you can manage some SEO tasks yourself, such as basic on-page optimisation and content updates, hiring an SEO professional can provide advanced insights, technical expertise and long-term results tailored to your business goals.

How does SEO differ from paid search?

SEO focuses on improving organic (unpaid) rankings on search engines, while paid search involves running ads to appear in search engine results. Both are valuable strategies, but SEO provides sustainable, long-term results.

What SEO trends should I look for in 2025?

In 2025, SEO will continue to evolve with several key trends shaping the digital landscape. This will include AI integration, E-A-T optimisation and topic clustering, user experience (UX), video content optimisation and local SEO targeting.

Learn more about what to expect in SEO in 2025 here.