Building a successful email marketing strategy is a learned skill, and one that takes time to perfect. Here are some examples of businesses that have nailed the email marketing game with a well thought-out marketing plan and great eDM design.
RELATED: What is eDM marketing and how does it work for small businesses?
Rip Curl.
Rip Curl plays on people’s need to be part of something bigger with an email headline that jumps off the page: Join the Revolution. Although the campaign is intended to sell a watch, the marketing message is about choosing a lifestyle choice rather than just a product.
This is a prime email marketing campaign example that showcases how a brand can effectively use lifestyle messaging to engage its audience.
Why it works:
- Markets a lifestyle, not just a product
- Creates a sense of urgency
Apple.
Tech conglomerate Apple mainly focuses on announcing their new products, with sleek design and information of said product. Apple’s email marketing strategy focuses on sleek design and clear product information to captivate their audience.
Why it works:
- Only displays relevant information – product description and features
- Clean crisp design
Dominos.
Dominos mainly focuses on sending promotional emails with current deals and coupons, encouraging users to save big.
Why it works:
- Deals might sway your dinner plans
- Clear messaging
DoorDash.
To encourage their users to eat locally, food delivery service Doordash set up a campaign to get multiple deals – one each time you order from a local restaurant. This is an example of an effective email marketing campaign that incentivises users to order multiple times to earn big discounts.
Why it works:
- Sleek design
- Incentive to order multiple times to earn big discounts
Corsair.
Corsair is a manufacturer of high end PC and gaming equipment, their main focus is sending updates to users around every fortnight/month
Why it works:
- Showcases new products in an aesthetically pleasing way
- Showcases new relevant articles useful for their audience
Expedia.
Expedia sends out personalised emails with region-specific deals based on subscribers’ past purchasing and browsing behaviours. Expedia’s approach is a great example of a successful email marketing campaign that leverages personalisation and a strong calls-to-action to drive conversions.
Why it works:
- Emails are personalised
- Calls to action are clear
Canva.
Graphic design tool website Canva drives engagement via email by presenting four options for the first step of a new project. This is a notable email marketing example that demonstrates how minimalistic design can drive engagement. The minimalist design makes for easy comprehension and helps keep the viewer focused.
Why it works:
- Effective use of minimalistic design
- Clear paths to action: i.e. Card, Social Media, Poster and Presentation
Yellow Pages.
Of course we couldn’t leave out Yellow Pages’ email marketing campaigns, and it’s not just because we’re a little biased. Our design team focuses on creating a distinct look and feel for our emails, using the classic Yellow Pages branding and friendly and supportive tone-of-voice. The result is an email style that’s creative while also being able to deliver important information succinctly and easily.
Why it works:
- Classic Yellow Pages branding, friendly tone-of-voice and a personalised message in easily digestible blocks of content
- Look and feel is consistent across all our eDMs, delivering a distinctly Yellow Pages experience.
We hope these great examples of promotional emails help generate some great ideas for your own email marketing campaigns. Get creative, think outside the box or, if you’re new to the world of email marketing, check out our FREE eBook – How to create a successful eDM marketing strategy.
Benefits of email marketing.
Email marketing offers a multitude of benefits that make it an indispensable tool for businesses of all sizes. Here are some key advantages:
- Cost-effective: Compared to traditional marketing channels, email marketing is highly cost-effective. It allows businesses to reach a large audience without incurring significant expenses.
- Direct communication: Email marketing enables direct communication with your target audience. This personal touch can help build stronger relationships and foster customer loyalty.
- Measurable results: With email marketing, you can easily track and measure the success of your campaigns. Metrics such as open rates, click-through rates and conversion rates provide valuable insights into your marketing efforts.
- Segmentation and personalisation: Email marketing allows for segmentation and personalisation, ensuring that your messages are relevant to each recipient. This can lead to higher engagement and better results.
- Automation: Many email marketing tools offer automation features, allowing you to set up campaigns that run on autopilot. This can save time and ensure consistent communication with your audience.
Email marketing tools and resources.
To create and manage effective email marketing campaigns, businesses can leverage a variety of tools and resources. Here are some popular options:
- Mailchimp: Mailchimp is a widely used email marketing platform that offers a range of features, including email templates, automation and analytics. It’s user-friendly and suitable for businesses of all sizes.
- Constant Contact: Constant Contact provides email marketing solutions with a focus on ease of use. It offers customizable templates, list management and reporting tools to help businesses create professional email campaigns.
- HubSpot: HubSpot is an all-in-one marketing platform that includes email marketing as one of its core features. It offers advanced automation, segmentation and personalisation options, making it ideal for more sophisticated campaigns.
- Sendinblue: Sendinblue is a versatile email marketing tool that combines email campaigns with SMS marketing. It offers automation, A/B testing and detailed analytics to optimise your marketing efforts.
- Campaign Monitor: Campaign Monitor provides powerful email marketing tools with a focus on design and personalisation. It offers drag-and-drop email builders, segmentation and detailed reporting to help businesses create effective campaigns.
RELATED: The small business guide to email marketing on a budget.
