Resources
Resources
Explore more small business marketing guides and tips
Resources
Our comprehensive collection of resources is designed to support small businesses in Australia on their digital marketing journey. From informative eBooks and our Jargon Buster videos to practical glossaries, guides and downloadable templates, you’ll find the tools you need to simplify digital marketing and achieve success for your business. Whether you’re decoding industry terms or looking for ready-to-use templates, our resources will help you confidently tackle every aspect of digital marketing.
Latest
eBook: The small business guide to customer relationship management (CRM).
Customer relationship management – usually referred to simply as CRM – is a key factor in any business, as it encompasses the system you use to handle all your interactions with existing and potential future...
14/04/25
Marketing Jargon Buster: Reputation Management
What is 'Reputation Management'? Reputation management is the art of managing your online reputation so it reflects positively on your business. Most businesses will receive a negative review at some stage, whether it's on social media, Google...
14/04/25
Should you outsource your digital marketing?
Digital marketing encompasses all the ways you can reach your customers through digital channels, including social media, search engines, emails and your website. As beneficial as digital marketing is, however, it requires significant expertise, resources and...
04/04/25
Marketing Jargon Buster: Long-tail keywords
What are 'long-tail keywords'? Long-tail keywords are more specific keyword search phrases that people tend to use when they are close to the point of purchasing a product or service, or when they are using voice...
03/04/25
eBooks
eBook: The small business guide to customer relationship management (CRM).
Customer relationship management – usually referred to simply as CRM – is a key factor in any business, as it encompasses the system you use to handle all your interactions with existing and potential future clients and customers. CRM tools help...
14/04/25
eBook: How to build an authoritative and trustworthy online presence.
Most small business owners know that having an online presence is essential for attracting new customers. In fact, as of February 2025, there were 5.56 billion internet users worldwide (more than half the population) and there were 25.21 million internet...
15/03/25
Jargon buster
Marketing Jargon Buster: Reputation Management
What is 'Reputation Management'? Reputation management is the art of managing your online reputation so it reflects positively on your business. Most businesses will receive a negative review at some stage, whether it's on social media, Google Reviews or elsewhere. How you...
14/04/25
Should you outsource your digital marketing?
Digital marketing encompasses all the ways you can reach your customers through digital channels, including social media, search engines, emails and your website. As beneficial as digital marketing is, however, it requires significant expertise, resources and time. This is where outsourcing...
04/04/25
Templates
Update your marketing plan for 2025 using this one page template.
Traditionally, creating a marketing plan can be a long and involved process. But it doesn’t need to be. We’ve created a one-page marketing plan template to help you organise your marketing efforts for the year ahead. Download your FREE marketing plan...
14/01/24
Link-building and outreach email templates.
If backlinks weighed anything, they’d be worth their weight in gold. Backlinks are currently extremely popular amongst search engine optimisation (SEO) experts and strategists for online marketing, thanks to their value in improving a website’s ranking in search engines and their...
19/10/20
