Resources
Resources
Explore more small business marketing guides and tips
Resources
Our comprehensive collection of resources is designed to support small businesses in Australia on their digital marketing journey. From informative eBooks and our Jargon Buster videos to practical glossaries, guides and downloadable templates, you’ll find the tools you need to simplify digital marketing and achieve success for your business. Whether you’re decoding industry terms or looking for ready-to-use templates, our resources will help you confidently tackle every aspect of digital marketing.
Latest
Digital marketing strategy must-haves for regional businesses: a practical guide.
Regional businesses—especially small businesses and local businesses in rural or smaller cities—face unique challenges when it comes to digital marketing. With a broader geographic area and limited local competition, your small digital marketing strategy must...
26/03/25
eBook: How to build an authoritative and trustworthy online presence.
Most small business owners know that having an online presence is essential for attracting new customers. In fact, as of February 2025, there were 5.56 billion internet users worldwide (more than half the population) and...
15/03/25
Marketing Jargon Buster: UX Designer.
What is a 'UX Designer'? A user experience (UX) designer focuses on creating products that provide meaningful, accessible and relevant experiences to users. While physical products also have user experiences - trying on a pair of...
13/03/25
Marketing Jargon Buster: Presence management
What is 'presence management'? 'Presence management' is the process of presenting your business and brand online, and drawing traffic to your website, through managing your online presence. This includes: Online reviews Web design and development Blogging Search...
06/02/25
eBooks
eBook: How to build an authoritative and trustworthy online presence.
Most small business owners know that having an online presence is essential for attracting new customers. In fact, as of February 2025, there were 5.56 billion internet users worldwide (more than half the population) and there were 25.21 million internet...
15/03/25
eBook: How to create a successful eDM marketing strategy.
Email marketing is an unwavering pillar of digital marketing, and one that offers huge potential for returns even on the smallest of investments. Whether you’re just getting started or are an established SMB, electronic direct mail (eDM) can benefit your business. In...
08/11/24
Jargon buster
Digital marketing strategy must-haves for regional businesses: a practical guide.
Regional businesses—especially small businesses and local businesses in rural or smaller cities—face unique challenges when it comes to digital marketing. With a broader geographic area and limited local competition, your small digital marketing strategy must be cost-effective, targeted and data-driven. This...
26/03/25
Marketing Jargon Buster: UX Designer.
What is a 'UX Designer'? A user experience (UX) designer focuses on creating products that provide meaningful, accessible and relevant experiences to users. While physical products also have user experiences - trying on a pair of shoes, for example - the...
13/03/25
Templates
![Content marketing strategy [TEMPLATE].](https://www.yellow.com.au/wp-content/uploads/sites/2/2023/09/Content-marketing-template_Feature.png.webp "Content marketing strategy [TEMPLATE].")
Content marketing strategy [TEMPLATE].
Content marketing is not just for marketers. In fact, with a bit of planning, a comprehensive strategy, and by taking advantage of some online tools, it’s something that a small business owner can set up and implement relatively easily. https://www.youtube.com/embed/tbWeFW9KejE There's no...
09/09/24
Update your marketing plan for 2025 using this one page template.
Traditionally, creating a marketing plan can be a long and involved process. But it doesn’t need to be. We’ve created a one-page marketing plan template to help you organise your marketing efforts for the year ahead. Download your FREE marketing plan...
14/01/24
