Resources
Resources
Explore more small business marketing guides and tips
Resources
Our comprehensive collection of resources is designed to support small businesses in Australia on their digital marketing journey. From informative eBooks and our Jargon Buster videos to practical glossaries, guides and downloadable templates, you’ll find the tools you need to simplify digital marketing and achieve success for your business. Whether you’re decoding industry terms or looking for ready-to-use templates, our resources will help you confidently tackle every aspect of digital marketing.
Latest
Your SEO content checklist: The basics on how to optimise your content.
With search engine optimisation (SEO) typically taking between three to six months to see results, it’s a good idea to get started on your SEO strategy sooner rather than later. This handy visual guide takes...
25/02/25
6 critical SEO trends to embrace in 2025.
Staying ahead in the ever-evolving world of SEO is essential to maintaining your business’ online presence and attracting new customers. As search algorithms continue to adapt and user behavior evolves, businesses must embrace the latest...
12/02/25
Local SEO and marketing tips for plumbers.
Running a successful plumbing business isn’t just about fixing pipes and unclogging drains—it’s about ensuring people in your local area know who you are and trust your services through effective digital marketing and local SEO...
06/02/25
Marketing Jargon Buster: Presence management
What is 'presence management'? 'Presence management' is the process of presenting your business and brand online, and drawing traffic to your website, through managing your online presence. This includes: Online reviews Web design and development Blogging Search...
06/02/25
eBooks
eBook: How to create a successful eDM marketing strategy.
Email marketing is an unwavering pillar of digital marketing, and one that offers huge potential for returns even on the smallest of investments. Whether you’re just getting started or are an established SMB, electronic direct mail (eDM) can benefit your business. In...
08/11/24
eBook: How to make your ads stand out during the holidays.
The holiday season marks a big opportunity for small businesses to ramp up their online marketing efforts. The statistics speak for themselves: 51% of Australians plan to maintain their 2023 pre-Christmas spending levels in 2024 (on average, nearly $1500 per...
07/10/24
Jargon buster
Marketing Jargon Buster: Presence management
What is 'presence management'? 'Presence management' is the process of presenting your business and brand online, and drawing traffic to your website, through managing your online presence. This includes: Online reviews Web design and development Blogging Search engine optimisation (SEO) Pay-per-click (PPC)...
06/02/25
Google AI Overview: Optimising for search in Australia in 2025.
In 2025, Google has once again redefined the landscape of online search with its latest advancement: the Google AI Overview (formerly Search Generative Experience). This transformative technology is reshaping the way users find information and interact with search results, bringing...
04/02/25
Templates
![Content marketing strategy [TEMPLATE].](https://www.yellow.com.au/wp-content/uploads/sites/2/2023/09/Content-marketing-template_Feature.png.webp "Content marketing strategy [TEMPLATE].")
Content marketing strategy [TEMPLATE].
Content marketing is not just for marketers. In fact, with a bit of planning, a comprehensive strategy, and by taking advantage of some online tools, it’s something that a small business owner can set up and implement relatively easily. https://www.youtube.com/embed/tbWeFW9KejE There's no...
09/09/24
Update your marketing plan for 2025 using this one page template.
Traditionally, creating a marketing plan can be a long and involved process. But it doesn’t need to be. We’ve created a one-page marketing plan template to help you organise your marketing efforts for the year ahead. Download your FREE marketing plan...
14/01/24
