SEM

SEM is a digital marketing strategy that involves using paid advertisements to appear on search engine results pages (SERPs). It often works alongside SEO to drive traffic and conversions.

Read this article on understanding SEM and how it can grow your business.

SEM involves paid ads to gain visibility on search engines, while SEO focuses on optimising a website to rank organically. SEM offers immediate results, whereas SEO is a long-term strategy.

SEM helps businesses achieve quick visibility, reach targeted audiences and measure performance accurately. It’s especially effective for promoting time-sensitive offers or competing in highly competitive markets.

Download this our small business guide to investing in good SEM to learn more about the benefits for your business.

SEM costs vary depending on factors like your industry, competition and ad quality. Most platforms use a cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad.

Read our guide to Google Ads on a Budget to learn how to build cost-effective SEM campaigns.

Keywords in SEM are the search terms that trigger your ads to appear in search results. Choosing the right keywords is essential to ensure your ads reach the right audience.

Tools like Google Ads, Microsoft Advertising and SEMrush can help you create, manage and optimise SEM campaigns for better performance and ROI.