Business Hub

The video marketing age: A guide for small businesses.

Video is no longer just another tool in your digital marketing toolkit. Today, it’s a critical component in engaging your target audience…

How to unsend an email: What you need to do if you’ve sent one by mistake.

Ever felt that sinking feeling just as you hit send on a marketing email? No matter how diligent you are about proofreading…

Free resources

Plan your year with our free email marketing template.

Email marketing is one of the best marketing channels if you’re looking to see a healthy return on investment. Done well, it…

Marketing Jargon Buster

What is the meaning of Inbound marketing?

See the meaning

eBooks

eBook: How to create a successful eDM marketing strategy.

Email marketing is an unwavering pillar of digital marketing, and one that offers huge potential for returns even on the smallest of…

How to measure the success of your eDM campaigns.

Email marketing can be hugely powerful, but if it’s not getting through to your customers, it’s a big waste of time and…

8 examples of brilliant email marketing campaigns.

Building a successful email marketing strategy is a learned skill, and one that takes time to perfect. Here are some examples of businesses…

What is eDM marketing and how does it work for small businesses?

Electronic Direct Mail (eDM) marketing remains one of the most valuable tools in any small business’ marketing toolbox. With high ROI, low…

3 of the best email marketing strategies to boost your eDM performance.

The catch-22 of small business marketing is that it’s absolutely necessary to grow the business, but typically takes time and money when…

Opinion polls

What do you primarily use email marketing for?

Lead generation Building brand loyalty Driving website traffic