As Australians slowly get back to work after the holiday season, there’s no better time to give your digital marketing strategy a refresh, incorporating the latest trends changing the industry. Staying on top of the curve is key to differentiating your brand, attracting customers and ensuring your business thrives in a rapidly evolving digital landscape.
From AI technology to social commerce and sustainability marketing, here are seven digital marketing trends to incorporate into your strategy for 2025.
1. The AI revolution: from automation to genuine personalisation.
AI is changing the game in many aspects, moving from automation to personalisation and predictive insights. New AI technology allows for hyper-personalised content, streamlined customer journeys and real-time analytics to inform marketing decisions.
How to get on board:
- Use AI-powered platforms to segment your audience and provide hyper-personalised content.
- Use predictive analytics to predict customer needs and boost engagement.
- Use AI chatbots to provide seamless, human-like interactions that improve customer support.
RELATED: Google AI Overview: Optimising for search in Australia in 2025.
2. Social commerce 2.0: the era of livestream shopping and direct engagement.
Social media is becoming a one-stop-shop for consumers, with livestream shopping and interactive experiences leading the charge. More and more people are making purchases directly within social media platforms like TikTok, Instagram and YouTube.
How to get on board:
- Host livestream shopping events to showcase your products in real-time
- Use platform-native shopping features like TikTok Shop and Instagram Checkout
- Partner with influencers to amplify authentic product recommendations and reach new audiences.
RELATED: eBook: Social media advertising for small businesses
3. The evolution of short-form content: AI-enhanced interactive videos.
Short-form video is still king, but in 2025 expect to see a rise in AI-enhanced interactive content. New features such as real-time subtitles, AR filters and dynamic product tags will make video more engaging and conversion-focused.
How to get on board:
- Use AI-powered video tools to supercharge your content creation
- Use interactive elements like polls, clickable links and shoppable videos
- Focus on storytelling that resonates with your audience in under 60 seconds.
Not sure where to start? Our article, 5 simple tips for creating short-form video content, has everything you need to know to jump on board with this exponentially growing trend.
RELATED: What’s new in social media and how to harness it for your business.
4. The importance of zero-party data collection.
With third-party cookies on the way out, businesses need to start collecting zero-party data – that is, information that customers willingly provide. Interactive experiences, surveys and loyalty programs are great ways to collect valuable insights while building consumer trust.
How to get on board:
- Launch loyalty programs that reward customers for sharing their preferences
- Use interactive content such as quizzes and polls to gather insights
- Be transparent about how you use data to build customer trust.
5. The surge of voice and visual search.
Consumers are turning to voice assistants like Siri and Alexa, as well as visual search tools like Google Lens, to find products and services. Optimising for these search methods is becoming more important than ever to capture traffic.
How to get on board:
- Optimise your website content for conversational keywords and natural language queries
- Make sure your Google Business Profile and directory listings are up to date
- Add descriptive alt text to images to make them more discoverable.
6. The rise of sustainability and purpose-driven marketing.
Consumers are looking for brands that align with their values, especially when it comes to sustainability and social responsibility. Companies that highlight their eco-friendly practices and social impact will stand out from the competition.
How to get on board:
- Incorporate sustainability into your brand messaging and product offerings
- Highlight sustainable practices across your marketing channels
- Share behind-the-scenes content that highlights your brand’s commitment to social responsibility.
RELATED: 5 resolutions to help your business thrive.
7. Expanding horizons with augmented reality (AR) and virtual reality (VR) marketing.
Immersive technologies are changing the customer experience, with AR and VR allowing users to interact with products in a virtual environment. From virtual try-ons to interactive showrooms, the possibilities are endless.
How to get on board:
- Create AR-powered experiences that allow customers to virtually try on products
- Develop 3D product visualisations to enhance the online shopping experience
- Explore VR marketing for immersive brand storytelling and events.
Need help getting your marketing off to a good start in 2025?
By keeping your eye on these top 2025 digital marketing trends, you’ll set your business up for success in the coming year and beyond.
And, if you’d like a hand setting up your marketing, creating strategies, ranking well on Google, building your social media presence, or anything in between, the experts at Yellow Pages are just a message away.
Let us know how we can help you get your 2025 marketing off to a flying start. Get in touch today.
