Operating for 14 years, Austrack Campers is a trailer and hybrid camper manufacturer with showrooms in Queensland and Melbourne. The business’s focus is on delivering top quality products at reasonable prices.
Partnering with Yellow Pages since 2017, Austrack were already using SEM, SEO and Yellow Pages Online. Wanting to expand the audience base even further, it was decided to trial a Social Ads campaign.
More than likes.
While Austrack already had a social account, Austrack director, Linden Lawson understood the need to get a professional in to help turn the platform into a valuable sales tool for the business.
“Yellow Pages has an expert understanding on targeting areas for more results. Plus their approach on content and post timing is all strategically based. There’s no guess work.”
What does social success look like?
“Our Social Ads campaigns delivers a bit of everything,” says Linden.
“Form fills on Facebook for product enquiries, which we receive via a list from Yellow Pages every day. Plus we also get lots of straight requests and website clicks.”
In terms of content success, Linden lists videos as their preferred post style, “Pictures say a thousand words but videos takes it a step further.”
After nearly a year running the campaign, Linden says social ads now play a “massive” role in marketing his business, “and it’s growing day by day.”
Since the campaign started in March 2020, Facebook leads have increased by 265%.
In addition to a lead generation campaign, Yellow Pages also designed a social content marketing campaign which has seen Austrack’s Facebook followers increase by 51%.
2020 and beyond.
When asked for his tip on emerging social trends, Linden says, “I’ve noticed businesses are starting to post more fun, light-hearted content, which is gaining traction. Social media is also becoming more interactive, therefore engagement with potential customers is more important than ever.”
“Fundamentally, social media is super important to any business – it’s targeted and engaging, and it gives you more bang for your buck.”
