Digital display
What are digital display ads?
Digital display ads are a powerful way to capture attention, build brand awareness and drive conversions. Featuring eye-catching visuals and targeted messaging, display ads appear across websites, apps and social media platforms, reaching audiences where they spend their time online. Explore our resources to learn how to design effective display ads, choose the right platforms and maximise your ad spend for measurable results.
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FAQs
What are digital display ads?
Digital display ads are visual advertisements that appear on websites, apps and social media platforms. They often include images, videos, or animations designed to attract attention and drive engagement.
Learn more about digital display ads and how they can help grow your small business here.
How do digital display ads work?
Display ads use targeting options like demographics, interests and browsing behavior to reach specific audiences. They are typically purchased through ad networks or programmatic platforms.
What are the benefits of using digital display ads?
Display ads help increase brand awareness, drive website traffic, and boost conversions. They are highly visual, making them ideal for grabbing attention and reinforcing brand messaging.
What is the difference between display ads and search ads?
Display ads are visually driven and appear on websites or apps, while search ads are text-based and appear on search engine results pages. Both serve different purposes in a digital marketing strategy.
How much do digital display ads cost?
The cost varies based on factors like targeting, platform, and ad placement. Most platforms use a cost-per-click (CPC) or cost-per-thousand impressions (CPT) pricing model. What is more important is that your digital display ads are optimised to deliver the best return. Read this article for tips on how to make sure your ads deliver.
