Most small business owners know that having an online presence is essential for attracting new customers. In fact, almost all consumers today (97%) use the internet to find a business.
Online presence management helps people find your business before they are aware you exist, and it helps them learn about your reputation. All of this plays a big part in a potential customer’s purchasing decision.
But beyond simply being online, small businesses that really stand out from the pack understand the importance of building a presence that’s authoritative and trustworthy. Why? Because these two factors go a long way in establishing credibility with both people and search engines.
Prove to potential customers that you’re an expert in your field, and they’re more likely to perceive your products or services as reliable and choose your business over competitors. Prove to Google that your business is trustworthy and authoritative, and you’ll improve your ranking in search engine results.
In this free eBook you’ll learn:
- Why being trustworthy and authoritative online is so critical
- How Google determines the authoritativeness and trustworthiness of your web pages
- The key factors that can impact your online reputation
- Practical tips to build an authoritative and trustworthy online presence.
This eBook is a must-read for any small business owner wanting to establish and grow a successful online presence.
Click the download button below to get your FREE copy.
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