The holiday season marks a big opportunity for small businesses to ramp up their online marketing efforts. The statistics speak for themselves:
- 51% of Australians plan to maintain their 2023 pre-Christmas spending levels in 2024 (on average, nearly $1500 per person)
- In 2024, 17.08 million Australian shoppers used online shopping websites monthly
- November is the most critical month for sales in Australia, accounting for 28%, closely followed by December (21%) and October (19%)
- 37% of Australians prefer marketing content in video form during the holiday season, with a preference for videos that are 1-5 minutes long (30%).
End-of-year marketing campaigns are a powerful way to boost sales, engage with your audience and reinforce brand loyalty. The key to success, however, lies in setting clear goals and implementing strategies that resonate with your customers. Whether you’re offering holiday-themed promotions, optimising your website for conversions or utilising email and social media, every effort should be aligned with your business objectives and customer needs.
But with almost every brand competing for the attention of holiday shoppers, cutting through the noise is no easy feat.
So how do you differentiate your holiday ads from your competitors? What makes an attention-grabbing ad? How do you ensure your advertising dollars get results?
Looking for inspiration? Here are some of our favourite holiday and Christmas marketing campaigns from recent years, and why each of them hits the mark: Examples of successful holiday marketing campaigns.
In this eBook we cover the fundamentals of successful holiday and Christmas marketing ads:
- The current landscape at a glance
- What makes a high-performing holiday ad
- How to plan your holiday advertising strategy
- Capturing the holiday spirit in your ads
- Tips to make your ads stand out.
This eBook is an essential resource for any small business owner wanting to get the best results from a holiday advertising campaign.
Click the download button below to get your FREE copy.
