Email marketing
What is email marketing?
Email marketing remains one of the most effective ways to engage customers, build relationships and drive sales. By delivering targeted messages directly to inboxes, businesses can create personalised experiences that resonate with their audience. Explore our guides and resources to learn how to craft compelling emails, automate campaigns and measure success with actionable insights.
Latest
Creating eDMs that generate leads for your business.
In any business, lead generation is key to driving sales and sustaining a profitable business. Despite this, 61% of marketers say generating leads is their top challenge. For small business owners especially, it can be...
10/04/25
Email marketing tips to improve your open and click-through rates.
The inbox is a crowded place these days. Between work messages, catch-ups with friends and family and countless promotional emails, it’s tricky to get your brand’s message to stand out. When you’re marketing to your customers,...
12/12/24
How to unsend an email: What you need to do if you’ve sent one by mistake.
Ever felt that sinking feeling just as you hit send on a marketing email? No matter how diligent you are about proofreading and double-checking, email errors slip through the cracks sometimes, regardless of the email...
15/11/24
Plan your year with our free email marketing template.
Email marketing is one of the best marketing channels if you’re looking to see a healthy return on investment. Done well, it delivers one of the highest ROIs out there, bringing in $38 for every...
11/11/24
FAQs
What is email marketing?
Email marketing involves sending targeted messages to a group of subscribers to promote products, share updates or nurture customer relationships. It’s a cost-effective way to engage your audience and drive conversions.
Learn more with this email marketing guide for small businesses.
Why is email marketing important for businesses?
Email marketing helps businesses stay connected with their audience, promote products or services and build customer loyalty. It also offers measurable results, making it easy to track ROI.
How do I start an email marketing campaign?
Start by selecting an email marketing platform, building an email list, and crafting targeted messages. Define your goals, create compelling content, and test your campaigns for the best results.
Learn how to start your first email marketing campaign with this handy guide.
What are the best email marketing platforms for small businesses?
Platforms like Mailchimp, Constant Contact and Thryv are excellent options for small businesses, offering features like automation, analytics and customisable templates.
How often should I send marketing emails?
The ideal frequency depends on your audience and content. Many businesses find success with weekly or bi-weekly emails, ensuring they provide value without overwhelming subscribers.
Get inspiration for what and when to send with these brilliant email marketing campaign examples
What is the difference between a newsletter and a promotional email?
A newsletter focuses on sharing updates, news or helpful content, while a promotional email is designed to drive sales or conversions by highlighting specific products or offers.
