Lead generation
What is lead generation?
Lead generation is the process of attracting and converting potential customers into qualified leads for your business. By leveraging digital tools, content and targeted strategies, businesses can create a steady pipeline of prospects. Our resources help you discover actionable insights and proven techniques to optimise your lead generation efforts and drive sustainable growth.
Latest
Creating eDMs that generate leads for your business.
In any business, lead generation is key to driving sales and sustaining a profitable business. Despite this, 61% of marketers say generating leads is their top challenge. For small business owners especially, it can be...
12/02/24
Marketing Jargon Buster: Click-through.
What's a 'Click-through'? A 'click-through' is the act of clicking on an online ad, online business listing or social media ad through to the advertiser's website. The higher your 'click-through rate' (CTR), the better your ad, listing...
30/06/23
How to manage online reviews for lead generation.
In the internet age, almost nobody buys a product or service without checking online reviews. One survey found that 99.9% of consumers read reviews at least some of the time. They’re a valuable source of...
10/05/23
Generating leads without driving customers away.
Every business needs a healthy customer pipeline, which means finding ways to connect with and engage people. Successful lead generation takes persistence, but it’s this persistence that can sometimes cause warm prospects to go cold. So...
16/11/20
FAQs
What is lead generation?
Lead generation is the process of identifying and attracting potential customers who have shown interest in your product or service, with the goal of converting them into paying customers.
Why is lead generation important for businesses?
Lead generation helps businesses maintain a steady flow of potential customers, ensuring growth and consistent sales. It allows companies to focus their marketing efforts on people who are more likely to convert.
What are some effective lead generation strategies?
Popular strategies include content marketing, email campaigns, social media advertising, search engine optimisation (SEO) and creating lead magnets like eBooks, webinars or free trials.
Learn more about effective lead generation strategies and how to harness the power of email marketing and website traffic here.
What is the difference between a lead and a qualified lead?
A lead is anyone who has shown interest in your business, while a qualified lead has been vetted and meets criteria that indicate a higher likelihood of becoming a customer.
What tools can help with lead generation?
Tools like HubSpot, Salesforce and LinkedIn Sales Navigator can streamline lead generation efforts by helping you capture, track and manage leads effectively.
Check out these 4 free lead generation tools for small businesses.
How do I measure the success of my lead generation efforts?
Success is typically measured by metrics like the number of leads generated, conversion rate, cost-per-lead and the quality of leads captured.
