Business Hub

5 easy ways to improve your Google Ads Quality Score (QS).

From choosing your keywords and audience, to strategising your ad spend and designing the perfect website landing page, creating an effective ad…

How Google and AI is transforming search in Australia.

Google’s Search Generative Experience (SGE), now known as AI Overviews, is transforming search with advanced AI. Although not yet available in Australia,…

Opinion polls

What is your primary goal in running search ads?

Driving website traffic Getting more leads Increasing sales

Small business guide to Google Ads on a budget.

In today’s digital age, online advertising has become a cornerstone for small to medium Australian businesses aiming to grow and thrive. With…

Why SEM is vital for small businesses in Australia.

Search Engine Marketing (SEM) is nothing short of a revolutionary investment for small businesses in Australia. It allows you to target, track…

Grow your small business with the Google Display Network.

You may have already used Google’s search network to get your business to the top of the search rankings, but that’s not…

How to make Google Ads work for your small business.

Google Ads (formerly known as Google AdWords) can be a powerful tool for small businesses looking to attract more customers and drive…

Digital display ads – they’re not just for big business.

Digital ads, including banner ads, social media ads, and google display ads, are crucial tools for businesses of all sizes. These ads…

Marketing Jargon Buster

What is the meaning of Cost Per Click?

See the meaning

eBooks

eBook: Digital display advertising for small business.

Digital display ads are the ones you see everywhere online – popping up alongside news articles, above the sports scores, even in…