Jargon buster Target marketing – The key to growing your small business. In the dynamic landscape of digital marketing, the precision of target marketing has become a cornerstone for business success. The definition of…
Jargon buster Update your marketing plan for 2025 using this one page template. Traditionally, creating a marketing plan can be a long and involved process. But it doesn’t need to be. We’ve created a one-page…
Jargon buster Declutter and simplify your marketing strategy in 2024: A guide. It’s been a bizarre and busy few years for small to medium businesses. Marketing has evolved and morphed even faster than usual…
Jargon buster 5 things you can do in January that will make your year easier. As we bid farewell to the preceding year, we’re all looking forward to an industrious and thriving year ahead, marked by the…
Jargon buster How to segment your audience for maximum impact. Q: How do you eat an elephant? A: One bite at a time. The elephant joke is a useful metaphor for market…
Jargon buster How to measure returns on your small business digital marketing investment (ROI). Your website is the cornerstone of your digital marketing strategy – and with the right SEO strategy, an attractive destination that’s easily…
Jargon buster The importance of data analysis in Conversion Rate Optimisation (CRO). Are you frustrated with visitors leaving your website without completing a purchase or taking the desired action, such as booking an appointment…
Jargon buster How to set up Google Analytics for your website. A guide to connecting Google Analytics 4 (GA4) and Google Tag Manager (GTM) to your business website. When it comes to running…