Jargon buster 5 ways to reclaim your time with new GenAI tools. AI is having a moment. While it’s been with us since the 60s, tinkering away in the background of all sorts of…
Jargon buster Why personalised marketing is king in 2023. Personalisation is far from new. It has been swirling and building in marketing, retail and sales for years, and has reached a…
Jargon buster Examples of successful holiday marketing campaigns. Although you might not have a big marketing budget or a professional design team to go all-out with a campaign this Christmas,…
Jargon buster 7 ways to maximise positive reviews of your business. As a small business owner, positive online reviews are worth their weight in gold when it comes to attracting customers to your…
Jargon buster 14 marketing acronyms every small business needs to know. Ever feel like the world of digital marketing is full of confusing jargon? Well, you probably use industry-specific acronyms in your business…