Jargon buster Marketing Jargon Buster: Keyword A word or phrase that helps people find your web page when they use a search engine. Try using Google Analytics to…
Jargon buster Marketing Jargon Buster: Metadata Basic metadata includes the title of your website page and the descriptive text below that appears on a Google results page….
Jargon buster Marketing Jargon Buster: Open rate When you send an email campaign to your customer database, the open rate is the total number of emails your customers opened,…
Jargon buster Marketing Jargon Buster: Social Influencers People with a large social media following, who are paid by brands (in $ or freebies) to create positive posts about their…
Jargon buster Marketing Jargon Buster: Bounce rate The percentage of people who visited a page on your website and then left without taking a look around the rest of…
Jargon buster Marketing Jargon Buster: eDM AKA electronic direct mail. Basically an email sent from your business to your customer database communicating anything from an offer to a…