SEM
What is SEM?
Search Engine Marketing (SEM) is a powerful way to drive targeted traffic to your website through paid search ads. By leveraging platforms like Google Ads, businesses can reach customers at the moment they’re searching for your products or services. Explore our resources to learn how to create effective campaigns, optimise your ad spend and achieve measurable results with SEM.
Latest
eBook: The small business guide to investing in good SEM.
Search engine marketing offers small businesses a way to get their website in front of audiences immediately. When done well, SEM can help to increase a brand’s website traffic, brand awareness and conversions. Ultimately, it has...
19/08/24
Understanding SEM and how it can grow your business.
When people search using Google or another search engine, they usually focus on the first page of results. In fact, that’s a bit of an understatement. Research shows a tiny 0.63% of users click through...
16/08/24
Marketing Jargon Buster: What is SEM?
What is 'SEM'? SEM, or Search Engine Marketing, refers to a set of digital marketing tools, techniques and strategies used to boost your business's online presence, driving leads, sales and brand awareness. The most common form of...
16/08/24
5 easy ways to improve your Google Ads Quality Score (QS).
From choosing your keywords and audience, to strategising your ad spend and designing the perfect website landing page, creating an effective ad campaign can be a complex task. But with an 8:1 return on investment, Google...
16/08/24
FAQs
What is SEM?
SEM is a digital marketing strategy that involves using paid advertisements to appear on search engine results pages (SERPs). It often works alongside SEO to drive traffic and conversions.
Read this article on understanding SEM and how it can grow your business.
How is SEM different from SEO?
SEM involves paid ads to gain visibility on search engines, while SEO focuses on optimising a website to rank organically. SEM offers immediate results, whereas SEO is a long-term strategy.
What are the benefits of SEM for businesses?
SEM helps businesses achieve quick visibility, reach targeted audiences and measure performance accurately. It’s especially effective for promoting time-sensitive offers or competing in highly competitive markets.
Download this our small business guide to investing in good SEM to learn more about the benefits for your business.
How much does SEM cost?
SEM costs vary depending on factors like your industry, competition and ad quality. Most platforms use a cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad.
Read our guide to Google Ads on a Budget to learn how to build cost-effective SEM campaigns.
What is a keyword in SEM?
Keywords in SEM are the search terms that trigger your ads to appear in search results. Choosing the right keywords is essential to ensure your ads reach the right audience.
What tools can help me manage SEM campaigns?
Tools like Google Ads, Microsoft Advertising and SEMrush can help you create, manage and optimise SEM campaigns for better performance and ROI.
