Keywords
What are keywords?
Keywords are the foundation of SEO, connecting your content with what your audience is searching for online. Effective keyword research helps businesses understand their customers’ needs, optimise their websites and stay ahead of the competition. Explore our resources to discover how to find the right keywords, incorporate them strategically and use keyword data to drive more traffic and conversions.
Latest
FAQs
What is keyword research in SEO?
Keyword research is the process of identifying the words and phrases your target audience uses to search for information online. It helps guide your content strategy and ensures your site aligns with search intent.
Why are keywords important for SEO?
Keywords help search engines understand the relevance of your content. By targeting the right keywords you can improve your rankings, attract qualified traffic and boost your visibility.
How do I find the best keywords for my website?
Use tools like Google Keyword Planner, SEMrush or Ahrefs to identify relevant keywords. Focus on a mix of high-volume/low-competition keywords and long-tail keywords that align with your audience’s search behavior.
How many keywords should I target on a single page?
Aim to target one primary keyword and a few secondary or related keywords per page. This helps maintain focus while maximising your content's relevance for different search queries.
What is the difference between short-tail and long-tail keywords?
Short-tail keywords are broad and usually contain only one or two words (e.g. ‘digital marketing’), while long-tail keywords are more specific phrases (e.g. ‘digital marketing tips for small businesses’). Long-tail keywords typically have lower competition and higher conversion potential.
