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Link-building is a vital aspect of SEO, helping to establish your website’s authority and improve its rankings on search engines. By earning quality backlinks from trusted sources, businesses can enhance their credibility and attract more organic traffic. Dive into our resources to learn effective link-building strategies, best practices and how to avoid common pitfalls to create a strong online presence.
Link-building is the process of acquiring hyperlinks from other websites to your own. These links help search engines assess your site’s authority and relevance, which can improve your rankings.
Backlinks signal to search engines that your content is valuable and trustworthy. A strong link profile can boost your rankings, drive traffic and increase visibility in search engine results.
Effective strategies include creating shareable content, guest posting on reputable sites, building relationships with industry influencers and earning links naturally through high-quality content.
‘Dofollow’ links pass SEO value, or ‘link juice’, to your site, helping to improve rankings. ‘Nofollow’ links, while valuable for traffic and awareness, do not pass SEO value directly.
No, not all backlinks are beneficial. Links from spammy or irrelevant sites can harm your SEO. Focus on acquiring high-quality, relevant backlinks from reputable sources.