Technical SEO
What is technical SEO?
Technical SEO is the foundation of a well-optimised website, ensuring search engines can easily crawl, index and understand your content. From improving site speed to fixing broken links and enhancing mobile-friendliness, technical SEO focuses on creating a seamless experience for both search engines and users. Explore our comprehensive guides to the technical side of SEO and achieve better rankings.
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FAQs
What is technical SEO?
Technical SEO refers to optimising your website's infrastructure to help search engines crawl and index your site effectively. It focuses on factors like site speed, mobile usability and structured data.
Learn more about the difference between technical SEO and on-page SEO.
Why is technical SEO important?
Technical SEO ensures your website is accessible to search engines and provides a positive user experience. Without proper technical SEO, your site may struggle to rank despite having great content.
What are the key elements of technical SEO?
Key elements include optimising site speed, ensuring mobile-friendliness, creating an XML sitemap, fixing broken links, implementing HTTPS and using structured data markup.
How can I check if my website’s technical SEO is strong?
Use tools like Google Search Console, Google’s PageSpeed Insights, Screaming Frog or Ahrefs to identify issues such as crawl errors, slow page speeds or broken links. These tools provide actionable insights to improve your technical SEO.
You can also take our free Digital Checkup to assess the health of your website, SEO, social media presence and more.
What is structured data and why does it matter for SEO?
Structured data is a way of organising and tagging website content to help search engines understand it better. It can improve your chances of appearing in rich results, such as featured snippets or knowledge panels, including the latest AI Overview that Google is rolling out as part of their new search engine features.
Read this article to learn more about how to use schema markup and structured data to boost your website’s visibility.
