CRM
What is a CRM?
Customer relationship management (CRM) systems are essential tools for businesses looking to streamline operations, improve customer interactions and drive sales. By organising customer data and automating key processes, CRM systems help businesses build stronger relationships and enhance overall efficiency. Explore our resources to discover how CRM solutions can support your business growth and deliver exceptional customer experiences.
Latest
FAQs
What is a CRM system?
A CRM system is software designed to manage interactions with current and potential customers. It helps businesses organise customer data, track communications and improve overall customer relationships.
Read this article to learn more about CRM systems and how to use them.
Why is a CRM system important for small businesses?
A CRM system helps small businesses streamline operations, improve customer service and gain insights into customer behaviour. It’s a valuable tool for managing leads, nurturing relationships and increasing sales.
Download our free eBook: The small business guide to CRM to learn more.
What features should I look for in a CRM?
Key features include contact management, sales pipeline tracking, automation capabilities, reporting and analytics and integration with other tools like email and marketing platforms.
Are there affordable CRM solutions for small businesses?
Yes, many CRM providers offer budget-friendly plans for small, medium and large enterprise businesses. Popular options include HubSpot CRM, Zoho CRM and Salesforce Essentials. You also might like to check out Thryv, which is a CRM software designed specifically for small businesses. It has one simple dashboard where you can manage all your digital tools in the same place, with comprehensive 24/7 support, serious scalability and much more.
Learn more about finding the right CRM software for your business and how Thryv can help.
How does a CRM help with sales and marketing?
A CRM helps track leads, automate follow-ups and analyse customer data to create targeted marketing campaigns. It ensures your sales and marketing teams are aligned and working efficiently.
Is it difficult to implement a CRM system?
Most modern CRMs are user-friendly and offer step-by-step guides for setup. Many providers also offer training, tutorials and customer support to help businesses implement their systems smoothly.
