As we welcome 2025, it’s time to reassess and fortify your business with forward-thinking resolutions. The challenges of the past are behind us, but the lessons learned pave the way for new opportunities.
Here are five pivotal strategies to propel your business growth in the coming year.
Update your web design.
When was the last time you refreshed your business website and ensured it was search engine-friendly?
Updating your website every two or three years helps keep your design current and customers engaged. But beyond aesthetics, on-page SEO updates can be an essential component of improving your overall SEO performance. Review metadata, headings and content to align with relevant search queries and trends. Ensure your site is mobile-friendly, as this is crucial for rankings and user experience.
You don’t need a complete rebrand—adding new features, refreshing graphics and improving content can give your site a polished look. Pair these changes with broader SEO strategies – like enhancing site speed and building backlinks – to maximise their effectiveness.
RELATED: The why, when and how of updating your website content.
Invest in video marketing.
Video marketing has become a must-have strategy for engaging customers, generating leads, and driving conversions. Platforms like Facebook, Instagram, LinkedIn and TikTok provide endless opportunities to share creative videos, from tutorials and product demos to interviews and behind-the-scenes sneak peeks.
Worried about the cost? You don’t need a big budget to make an impact. free or low-cost tools like Instagram Reels, TikTok’s editing features or basic editing software can help you create polished, professional-looking videos. Short-form videos under 90 seconds remain particularly effective, delivering high engagement while keeping viewers’ attention.
RELATED: What’s new in social media and how to harness it for your business.
Don’t stop at just posting videos—actively engage with your audience in the comments section. Replying to comments, answering questions and encouraging users to share their thoughts can foster a sense of connection and improve your content’s visibility through platform algorithms.
Making video marketing a resolution for 2025 means not only boosting your brand’s presence but also creating meaningful interactions that turn viewers into loyal customers.
Revisit and reinforce your goals from last year.
Think back to this time last year. It might feel like a lifetime ago, but it’s also likely that, as is often the case, your New Year’s business resolutions quickly fell by the wayside.
Remind yourself of your 2024 goals and why you set them. If they are still relevant, take this as your chance to start afresh and make those goals a priority in 2025.
RELATED: 7 new marketing trends to expect in 2025.
Delegate more.
It’s not uncommon for small business owners to hold onto tasks and responsibilities long after they should. Another person may be able to do the job just as well (or even better), freeing up your time for more important tasks, or simply allowing you to go home at a reasonable time.
Take the downtime over the summer to train your employees to pick up some of your workload, or to look outside of the company for service providers or freelancers who can take on specific projects.
Learn a new skill.
There’s a never-ending list of new skills any business owner can learn to improve their own business acumen. That could be to do with employee management, with adding a new service to their range, or even with digital marketing.
It doesn’t need to be as big as learning to build a house. It could be learning how to write description tags for your website or watching an SEM seminar to find out more about this field of marketing, or taking a virtual class on conflict management.
With so much information and so many classes available online, now is an excellent time to take the opportunity to add a new skill to your repertoire that can improve your business.
It’s a new year, and a fresh start for countless SMBs across Australia. This is the time to set goals and make positive changes, whether it’s a new marketing campaign or a new direction altogether.
