Social media
What is social media marketing?
Social media marketing is an essential tool for small businesses in Australia, offering a cost-effective way to connect with customers, build brand awareness and drive sales. By leveraging platforms like Facebook, Instagram and LinkedIn, small businesses can engage with their audience and grow their online presence. Discover strategies, tips and best practices to make social media work for your business.
Latest
What’s new in social media and how to harness it for your business.
As we set our sights on the landscape of 2025, it’s evident that the social media sphere remains as dynamic as ever, shaping the way we connect and do business in the digital age. This article...
28/01/25
Choosing the right social media platforms for your business.
With 20.8 million social media users in Australia, equating to 78.3% of the total population, social media is one of the most powerful ways for your small business to reach and engage with customers in...
21/05/24
Harnessing the power of connection: The real benefits of influencer marketing.
What is influencer marketing? Gone are the days when influencer marketing was synonymous with celebrity endorsements and surface-level engagements. Today, it's about authentic connections and shared values. Influencers, from the Instafamous to the niche bloggers, wield...
31/03/24
Mastering CPL optimisation: Strategies for cost-effective social media advertising.
Social media isn't just a part of our daily lives; it's a vital touch-point for businesses to connect with their audience. As such, with a world of potential customers scrolling through their feeds at every...
05/03/24
FAQs
Why is social media marketing important for small businesses?
Social media marketing allows small businesses to reach a wide audience, engage with customers directly and promote their products or services in a cost-effective and measurable way.
Which social media platforms are best for small businesses in Australia?
The best platforms depend on your target audience. Facebook and Instagram are popular for visual content, LinkedIn is ideal for B2B marketing and TikTok is great for reaching younger audiences.
Read this article to learn more about choosing the right social media platforms for your business.
How can I create a social media marketing strategy?
Start by defining your goals, identifying your target audience and selecting the right platforms. Create a content calendar, post consistently and track your performance to refine your strategy.
Download our free eBook: A guide to social media advertising for small business to help you create an effective social media marketing strategy today.
Is social media advertising worth it for small businesses?
Yes, social media advertising can help small businesses reach specific audiences with targeted ads, often at a lower cost compared to other forms of digital advertising.
What type of content should small businesses post on social media?
Focus on content that resonates with your audience, such as product highlights, customer testimonials, behind-the-scenes looks, promotions and educational posts.
How often should I post on social media?
Posting frequency varies by platform and audience. As a general guideline, aim to post 3-5 times per week on platforms like Facebook and Instagram and 1-2 times per week on LinkedIn.
Read more about how to time, schedule and manage your social media content.
Are there tools to help manage social media for small businesses?
Yes, tools like Hootsuite, Buffer and Canva can simplify scheduling, content creation and analytics, making it easier for small businesses to manage their social media presence.
Check out our guide on free tools to analyse and manage your social media.
