SEM
Reach more customers. Instantly.
Only pay for the clicks you receive.
SEM operates on a pay-per-click model, so you’re only charged when someone clicks on your ad. This makes SEM a cost effective marketing tool, especially when you’re working with an award winning campaign manager who knows which key words offer best value.
Match your customers' searches.
There are many different ways customers search for your business. An SEM campaign combines hundreds of keyword options to ensure you’re connecting with all relevant searches.
Your customers might be searching for:
After hours pharmacy Face masks Forehead thermometers 24/7 pharmacy Hand sanitiser Flu shot
It's all about leads.
A great feature of an SEM campaign is the ability to make adjustments and see quick improvements. We measure your campaign’s success by reporting on features like call tracking, website traffic and call to action clicks, so you know what’s working.
New to SEM?
Here's how search engine marketing (SEM) – also known as paid search or pay-per-click (PPC) – works and how it can help your business get more leads. Watch the video.
Watch the video
Video
Recommended reading:
Free download
Content marketing strategy [TEMPLATE].
Why choose Yellow Pages
Google and Bing approved.
As a Microsoft Advertising – Elite Channel Partner, Microsoft Advertising APAC Executive of Year and a Google Partner, we’re endorsed by top search engines.
These awards don’t come easy! They’re in recognition of outstanding results for our advertisers and up-to-the minute SEM best practice.
Highest industry accreditation
A range of awards from Google and Bing based on the results we drive for our advertisers.
90% of Australians search online prior to making a purchase in person1
If you want to drive leads fast, SEM is the way to go.
Over 7 million clicks and counting2
That's how much traffic we drive to our customers' websites each year.
- The latest machine learning tech
- Clear ROI tracking
- Fast results
- Google & Bing award winning team
- Intelligent keyword selection
- Complete campaign build
Testimonials
Hear from our customers.
Trust Yellow Pages to build your business online.
Plans & pricing
Plans to suit all types of goals.
Whether you want to dominate your category or tap into a bespoke option. there's a plan to suit.
SEM 300
Great for small businesses starting out with paid search.
- Keyword analysis and selection
- Customised ad copy and ongoing management
- Dashboard access to check your results 24/7
- Once off $199 setup fee
Popular
SEM 850
Ideal for growing businesses looking to maximise their advertising budget.
- Free call tracking number
- Progress discussion phone call
- Special website tracking also available to identify leads
- Dashboard access to check your results 24/7
SEM 2000
Our premium offering for larger businesses with multiple branches.
- Your own dedicated digital marketing specialist
- Confirmation phone call before your campaign goes live
- Monthly reporting detailing campaign insights and work applied to your campaign
Key Terms: Please contact a Yellow Pages representative for a recommended plan and pricing. Set up fees: $199 for Express tiers 300, 400, 500 and 600. The Minimum Period is 6 months. After the Minimum Period, your product will continue to be supplied at the latest price until cancelled. Set-up fees may apply and are non-refundable. You’re responsible for notifying us if you change your contact details. You can cancel at any time in writing or by phoning us and we’ll action it within 14 days. Cancellation fees apply if you cancel during the minimum period. The full terms that apply to SEM are here.
Need a hand choosing a plan?
Get in touch with our team to discuss digital marketing solutions that suit your business needs and budget.
FAQs.
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Sources:
1.Year in Search Australia & New Zealand Trend 1: Deepening digital
2.Internal reporting, January 2023 to December 2023