Welcome to the Yellow Pages Social Media Report 2020.
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56% of Australians use the internet more than 10 times a day.
The most popular place for Australians to check social media is at home (94%).
68% of people read online reviews or blogs to find out what other people think about products or services.
Reports
Consumer report
How are Aussies using social media and is it mostly in the bedroom?! Is social media used more often in regional Australia or metro? Find out how our nation uses social media here.
Business report
Do businesses believe social media increases their sales? What audiences respond to ratings and reviews as part of their purchase decision? Find out how to drive your business on social here.
Case studies
Austrack Campers.
“Yellow Pages has an expert understanding on targeting areas for more results. Plus their approach on content and post timing is all strategically based. There’s no guess work.”
Austrack Campers director, Linden Lawson.
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Lifestyle Patios.
“We don’t have time to run the social media aspect of the business so Yellow Pages frees us up to work on our core business. We leave the plans to you guys as the experts.”
Lifestyle Patios office manager, Lee Sims.
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Grand Auto Wreckers.
“Over the past 3 years our targeted Social Ads have produced a load of networking opportunities and lots of people ring us specifically from seeing the ads.”
Grand Auto Wreckers director, Anthony Norris.
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Featured product
Social Ads
Put your business where more Aussies are looking with a targeted Facebook ad campaign.
